Новый университет Бакингемшира, Professional Postgraduate Diploma, Маркетинг
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Кол-во лет: 1 |
The primary role of strategic marketing is to identify and create value for the business through strongly differentiated positioning; it achieves this by influencing the strategy and culture of the organisation in order to ensure that both have a strong customer focus; strategic marketers should champion the customer experience and exert a strong influence on the organisation to adopt a customer orientation, contribute along with other directors and senior managers to its competitive strategy, align the organisation's activities to the customer, and manage the organisation's marketing activities.
Другие программы вуза
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Foundation Year Undergraduate Global Pathways program
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University Foundation Studies Course International Graduate Preparation Program (IGPP)
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Foundation Year International Year One
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BSc Double Degree in International Business and Finance
