Кембриджский колледж маркетинга, Postgraduate Diploma, Marketing (level 7)
| Форма обучен. |
Начало |
Продолж. |
| Онлайн |
июль |
Кол-во мес: 12 - 24 |
| Вечернее |
июль |
Кол-во мес: 12 |
| Вечернее |
июль |
Кол-во мес: 12 |
The primary role of strategic marketing is to identify and create value for the business through strongly differentiated positioning; it achieves this by influencing the strategy and culture of the organisation in order to ensure that both have a strong customer focus; strategic marketers should champion the customer experience and exert a strong influence on the organisation to adopt a customer orientation, contribute along with other directors and senior managers to its competitive strategy, align the organisation's activities to the customer, and manage the organisation's marketing activities; this course is worth 60 credits; students may attend face to face support sessions: Evening classes in Cambridge; executive weekends in Cambridge Manchester and Plymouth; Saturday seminars in Bristol, Edinburgh and Guildford.
Другие программы вуза
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Postgraduate Diploma Business Enterprise
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BFA Filmmaking
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LLM International Commercial and Business Law
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Foundation Programme International Foundation Year
