European School of Economics, MSc, Marketing

The Master in Marketing prepares candidates for a wide variety of careers in marketing management, such as brand management, product development, retailing, services marketing, business to business marketing and marketing for non-profit organisations. As part of the Marketing specialisation, Master students explore: • Innovative practices in both manufacturing and service sectors and how firms can gain competitive advantage, market share and reduce cost • E-commerce, E-business, and the optimisation of technological structures as a strategic marketing tool • Marketing strategies of international organisations and approaches to a new international market opportunities • Customer-driven marketing strategies in emerging economies • The connectivity between marketing communication and strategy, and criteria for using different promotional techniques and media in integrated marketing campaigns • Crossing national borders in the business world, and the operational, legal and logistical problems that commonly occur KEY COMPONENTS OF THE MASTER PROGRAMME: • A choice of three specializations: Marketing, Management or Finance • Full-time, compulsory attendance • The possibility of transferring among campuses in London, Milan, Florence and Rome on a per term basis • Three intakes per academic year January, April and September • ESE’s competitive Internship Programme providing international work experience in the sector of specialization • Compact class sizes which help faculty cultivate a mentor relationship with students and provide the individual attention needed to discover their special skills and succeed in their chosen pathway