Middlesex University Dubai, MSc, Strategic Marketing

Today’s customers are more knowledgeable than ever before, demanding wider variety and better quality in products and services. Organisations are looking to marketing strategists to ensure they understand the needs of their customers, how to evolve and grow their customer base and provide the drive towards innovation that will secure them a place in new and emerging markets.

The programme brings to life the global focus on marketing as a strategic managerial function that drives organisation-wide initiatives in delivering customer value. Developed through consultations with industry experts, scholars and students, the programme is built around three key areas of strategic marketing:

• Strategic Analysis: the ability to understand an organisation’s environmental and competitive landscape and apply critical and analytical thinking thereof;
• Strategic Marketing and Leadership: the ability to bring vision, understand marketing strategy, lead teams and measure marketing performance in a highly global marketplace;
• Implementation – the ability to respond strategically to the changing needs of consumers through the development of a range of traditional and digital, customer-centred strategies.

Why Study MSc Strategic Marketing?

The MSc Strategic Marketing programme aims to prepare you for successful employment by encouraging the development of a range of knowledge and skills that will enable you to work effectively, both collaboratively and individually. It is designed to develop your understanding of Strategic Marketing and its integration into an organisation’s overall corporate strategy.

Course Highlights:

• Gain practice skills and in-depth knowledge in the three core subject areas of Strategic Marketing and Leadership, Strategic Analysis and Implementation.
• Students can tailor the programme to their own interests and career aspirations through the selection of optional modules.
• A range of co-curricular activities, guest lectures from industry professionals and a residential programme all enhance the in-class learning.
• The course is delivered by prominent research and practice oriented academics.