Колледж Сток-он-Тренд, Professional Postgraduate Diploma, Маркетинг
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Начало |
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Кол-во лет: 1 |
The primary role of strategic marketing is to identify and create value for the business through strongly differentiated positioning; it achieves this by influencing the strategy and culture of the organisation in order to ensure that both have a strong customer focus; strategic marketers should champion the customer experience and exert a strong influence on the organisation to adopt a customer orientation, contribute along with other directors and senior managers to its competitive strategy, align the organisation's activities to the customer, and manage the organisation's marketing activities.
Другие программы вуза
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BSc (Hons) Mathematics & Statistics
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MA Education - Leadership and Management
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Foundation Programme International Foundation Programme in Social Sciences and Law
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Foundation Diploma Undergraduate Foundation Programme (UFP)
