Swiss School of Higher Education, Bachelor, Luxury Brand Management

The Bachelor in Luxury Brand Management program teaches students all aspects of managing a luxury brand – from marketing and strategic development to finance. It helps students to understand how the products should be positioned, what their role in the market is and how to analyze and maintain good relationship with customers. The program provides students with both luxury branding and business management skills. Courses for Bachelor of Arts in Management are divided into 3 main categories: Core courses (100 ECTS/25 courses) which are obligatory and Specialisation courses (40 ECTS/10 courses) which are introduced during the 2nd and 3rd year of the program and Seminars (10 ECTS). In the end of the studies the student is obliged to prepare a Bachelor thesis (30 ECTS) OR complete an internship* (30 ECTS). Language: English Degree Awarded: Bachelor of Arts in Luxury Brand Management Start dates: October and February (Candidates can apply for and join the individual program throughout the year)** *The best students get the opportunity to do internship during the last semester of the program **Credits can be transferred from your previous University’s program