Stirling, University of, PhD, Маркетинг
Форма обучен. |
Начало |
Продолж. |
Дневное |
октябрь |
Кол-во лет: 3 |
Вечернее |
октябрь |
Кол-во лет: 4 |
There are 3 key research areas: Consumption, markets and culture; retailing and distribution channels; social marketing; tourism; supervision areas and recent research areas have included: critical marketing thought in academia; experiential consumption; cross-cultural approaches to customer service; tourist health, safety and well-being; cultural impacts on shoppers’ orientations; communities of caring; retail internationalisation; retail branding and image transfer; religiosity and shopping patronage; shopping behaviour in an airport environment.
Другие программы вуза
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PhD Industrial Design
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PhD International Relations
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Bachelor Hotel Management
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First Year International Freshman Year