Кембриджский колледж маркетинга, Professional Award, E-Marketing
E-Marketing overview covering many of the dynamic new opportunities and an insight into the emerging new business models; how to ensure e-marketing activities are maximised and integrated into existing marketing plans; how to formulate e-marketing plans using different e-marketing tools, depending on the needs of the business; how to research and reach customers and potential markets through new online channels.
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