This course gives the opportunity to develop as a graphic designer or illustrator within the context of contemporary culture; communication and practice; both pathways are ideas led; the courses provides students with the knowledge and skills to equip them to take an independent cognitive approach to graphic design or illustration; aim to provide students with the theoretical; analytical and creative skills needed to adapt and respond to the ever changing world of communication; the group dynamics encourages students to acquire a range of transferable skills which enables them to operate independently or as part of a team; students also have the opportunity to explore the wide range of craft ideas available to them; the course also offers the second year student the opportunity to exhibit their work at the D&AD.