Голдсмитс, Лондонский университет, MA, Brand Development
Форма обучен. |
Начало |
Продолж. |
Дневное |
сентябрь |
Кол-во лет: 1 |
Вечернее |
сентябрь |
Кол-во лет: 2 |
This course introduces students to debates surrounding one of the major areas in contemporary communications: brand development; courses on the history and development of branding, and the changing role of promotion and design, enable students to develop a critical and practical understanding of how branding is used in modern societies and institutions; this is not a marketing degree, however, and students take a rigorous, academic approach to contemporary branding and its contexts; key themes such as intellectual property rights, the changing media environment, globalisation, and the impact of digital communications technologies also form part of the syllabus.
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Фотографии