The course is intended for people who are considering a move into a middle-management role or those who are new to such a role; it aims to help students learn, as a middle manager or aspiring middle manager, about: developing management style; managing information and communicating; focusing on customers and core marketing principles; planning and managing resources; recruiting and selecting staff; maintaining and improving health, safety and quality; working with others; this award overlaps with the level 4 NVQ/SVQ in management, in as much as it covers some of the knowledge and understanding requirements of the National Occupational Standards for all of the core units of the level 4 NVQ/SVQ in management.