Queen Margaret University, Edinburgh, BA (Hons), Events Management
Year 1: Introduction to events; cultural management and events tourism; markets and customers; foundations of management; an elective choice. Year 2: Events project management; principles and practices of events management; supervised work experience/work based learning; managing resources; people in organisations; an elective choice. Year 3: Recreating the city: events, image and regeneration; the risk society: events policy and law; strategic management; business consultancy; an elective choice. Year 4: Strategic directions: consumption and culture; entertainment and the experience economy; development and issues in global events; business excellence; the future of management.
Другие программы вуза
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BA (Hons) Marketing
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BA (Hons) Business Administration
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BA (Hons) Hospitality & Tourism Management
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BA (Hons) Политология и международные отношения