Университет Ольстера, BSc (Hons), Advertising (Studying)
Форма обучен. |
Начало |
Продолж. |
Вечернее |
сентябрь |
Кол-во лет: 2 - 9 |
Advertising aims to help students develop an understanding of the theoretical and empirical basis of the advertising industry; students explore how integrated marketing communication operates using the full range of the advertising portfolio; advertising stakeholders, creativity, media planning and buying, above the line, below the line and ambient media will be studied.
Другие программы вуза
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BSc (Hons) Психология
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BSc (Hons) Mathematics & Statistics
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BSc (Hons) Communication and Media Studies
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BSc (Hons) Sport and Exercise Science