Университет Ольстера, BSc (Hons), Advertising (Studying)
Форма обучен. |
Начало |
Продолж. |
Вечернее |
сентябрь |
Кол-во лет: 2 - 9 |
Advertising aims to help students develop an understanding of the theoretical and empirical basis of the advertising industry; students explore how integrated marketing communication operates using the full range of the advertising portfolio; advertising stakeholders, creativity, media planning and buying, above the line, below the line and ambient media will be studied.
Другие программы вуза
-
BSc (Hons) Marketing
-
BSc (Hons) Health Sciences Open Award
-
BSc (Hons) Продюсерство кино и телевидения
-
BSc (Hons) Mathematics & Statistics